Be on the lookout for our new it girl beauty products, we made it just for you! Discover how our collection can fit into you’re lifestyle needs with a Long-lasting formulation that confidently lasts all day. As beauty and fashion editors, we’ve tried it all and cannot be more pleased with our products results.


Dream it.

We make our dream everyday products that are lavish to use, and actually work. The collection comes with a liquid lipstick, a satin lipstick and duhh blush. We handpicked all the colors that perfectly fit into any season. 

Let it stand out.

We want to lead the way for cruelty-free cosmetics and formulation standards. You can wear make up that does no harm to the skin. Our collection is filled with the necessary ingredients and formulas to keep our skin young, radiant and fresh. Each product is handcrafted in small batches made to order loaded with skincare essentials. 

The natural side

The it girl beauty kit is essential for the everyday it girl and or new collection of vegan products are made in the heart of Canada. 

Skincare Essentials

With these three products you can start improving your skin's health with ease. They're easy to apply and works great on every skin type. We got started with a selection of makeup, each made to show how anyone can use their natural beauty to shine.

All of our beauty products are vegan friendly.

Made with Vitamins

We add vitamins into our formulations to further increase the health benefits of using our products. Grape Seed Oil is infused into the formula as micro-antioxidants that help repair dry skin, Vitamin E helps conditions the texture of your lips to feel incredibly soft, and Jojoba oil helps the lips form a protective barrier to prevent moisture loss.

  • Avocado Oil provides comfort and nutrition to lips.

  • Jojoba Oil forms a barrier that locks in moisture to keep the lips soft.

  • Vitamin E help to soothe and even the appearance of skin tone.

  • Vegan + Gluten-free + Cruelty-free


    The collection 

    Build it.

    The collection can be purchased as a bundle or individually. This super fashionable kit is small and can fit right inside any handbag. We love beauty and cannot wait for you to try this collection!


    HELL YES! Lipstick 

    instant feel of the improved softness on lips each time you use our product. The creamy texture adds a silky lightweight stain specifically formulated for comfort. The lipstick color is Hell Red, and we handpicked this to fit into any look. This lipstick can work worn for events, work, tik toks and much more! 


    Duhh.. blush

    The sheer silky formula sweeps effortlessly over cheekbones to create a desirable natural look. This blush is perfect for the it girl who loves a quick put together look. The blush color is light pink and can work with every skin tone using our formula. 

    Maybee.. Liquid lipstick 

    This high-coverage liquid lipstick provides a beautiful long-lasting color. The creamy texture adds a silky lightweight stain specifically formulated for comfort. This lipstick is for the fun and flirty it girl and can also be worn pretty much anywhere. Dare to be different and try a color that is not so common. 

    Bag it up. 

    We designed this large travel case to fit all make up essentials. As women we naturally have tons of things on our mind and it’s so easy to misplace make up. Our team created this for the it girl in need of housing her everyday beauty products on the go. 

    Let’s connect 

    We stay in constant communication with real customers to bring you new products you'll love to use daily. This collection was made naturally to insure you shine on the inside and out! 

    Shipping and Delivery 

    Frequently asked questions 

    How are individual products packaged?

    We include a minimal paper box for each product so customers have an opportunity to read the ingredients prior to using their purchased products.
    what is the shelf life of our products?
    The shelf life of our products is 36 months.


    Where does your brand ship?

    We currently ship to the 50 states, Puerto Rico, Canada (excluding PO Boxes)


    How can I edit my shipping address?

    If your order is shipping to an incorrect address, please email


    When will my order ship?

    Here’s how it works: you order, we process, then we ship. Ordering takes a few seconds. Processing takes 1 to 2 business days. You’ll get a shipment notification email with a tracking number as soon as your package ships. It’s on the way!

    Contact us

    We’d love to hear from you! Send us a message using email

    In store shopping 

    If you live in Tampa Bay Area, Stop inside of Heartless Human inside of University Mall and check out a variety of merchandise. 

    Looking to gift something for a friend? Shop collections


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