Hey Pretty Girls, 

It’s Been A While Since We Have Shared a Blog, So I Wanted to Stop and Give You An Update! Thank You For Choosing London's Alley As Your Fashion Go To! You Ladies Have Been A Pleasure To Work With.

We Have Been Super Busy Over The Last Few Weeks  And We Wanted Show You What We’re Up Too! We Are in This Together And We Hope Everyone Is Well During The Pandemic, Ours Hearts Are With You! 💖

No Basic Bitches Left Around Here, Thanks Too Your Help We Sold Out! 

Photoshoot Me 

This May, When The Covid-19 Numbers Finally Began To Wind Down We Started To Photo Shoot With Luis Solis Around The City of Detroit. Have You Ever Visited Detroit, Michigan? The City Has So Many Great Landscape Features For Photography. 

We Captured Some Really Cool Pictures of Our Brands Tees, and Beauty Inspired Glamour Shots For All. Luis Really Has A Great Eye For Beauty And Design. He Was Able To Add His Touch For Our Brands Creative Content.

We Look Forward To Working With Luis Again, Find Him On Instagram And Facebook Today. We’re Restocking The Baddie Tee This Week, So If You Missed Out Last Time Grab It While You Can! 

Bike Dope

Everything That We Do Is Dope Like DUHH So We Stopped And Shot Some Pictures In Their Brands Merchandise. Bike Dope Is Fanatical About Dream Chasers And People Who Are Cozy In Their Own Skin. Jonathan is Awesome Check Out His Website, Click Here!

We Love This Mural in The Back That Says “They Tried To Bury Us, They Didn’t Know We Were Seeds”. This beautiful Mural Can Be Found In Eastern Market In Detroit, Michigan. 


In June We Partnered With It Lash And Flores Corona For A Super Fun Giveaway. It Lash is A Newly Launched Lash Company With The Best Quality Lashes Serving The IT Girls. Check Out The Website For More Information, Click Here! The Girls And I Met Up To Do Something That Would Be Fabulous And Covid Proof, So We Thought Give Away! 


The Three Of Us Gave Away A Floral Teddy Bear With A Cute Bow, Four Different Pairs Of It Lashes, And The Famous Baddie Tee!


$kate, $ip, and $hop!

Keep Up With The Pace, Lets Get Rollin' We Showed Up For Our First Event Of This Year At Tampa Skate World.

We Knew Everyone Has Been Stuck In The House And We Wanted To Do Something Quick And Easy. 


On July 17th We Joined Heartless Human For Their First Sip and Shop Of The Year, And Thankfully This Was A Success All The Woman Felt Good From Inside and Out! Our Goal Was To Provide A Treat To The Customers And Show Our Appreciation For All The Support During The Covid-19 Pandemic. 

Danae Forman With Herbal Secrets Down Below Popped Up With Fresh Seamoss Lemonade and Juicy Flavored Smoothies. She Has Also Recently Launched Out Of Tampa With Amazing Seamoss Infused Smoothies and Drinks. Place An Order Today Here! 

New Location 

After A Long Decision Making Process We Have Decided To Add 
Merchandise To The Heartless Human Store Front In University Mall In Tampa. We Are Super Excited To Work With Jasmin And Her Super Friendly Clients. This Is Londons Alleys First Store Feature Since Opening and We Look Forward To The Outcome.


If You're Not In The Tampa Area You Must See Her Website To See All Her Fun Custom Designs. Heartless Human Don’t Forget To Wear A Mask!  Thank You For Reading, and A Sweet Thank You To Everyone Who Came Out! 

OMG, Again! 

Come Join Us This Friday For Another On July 31, 2020 At Heartless Human in Tampa. This Week We Will Feature Children's TuTu's From Yolonda Smith and We Promise They Are Out Of This World. Empowering Others and Making Them Feel Amazing Is My Ultimate Passion!!


Please be advised that due to Covid-19 shipping times have been misinformed with all the changes happening. if you have placed an order in the last two weeks and the package is still in processing please give us sometime to process the order. Thank you so much for your patience!

Send a message for more information on sizing to


1 comment

Damn! Very dope. Y’all busy. Imma get my girl something


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